Retail · Wholesale · Import & Export

Connecting quality merchandise with the markets that need it.

Westford Tradelink Private Limited is a New Delhi-based trading and distribution company. We buy, sell, import, export, distribute and market goods — linking manufacturers, suppliers and buyers through dependable trade.

Start a Trade Enquiry Explore Services
RetailDirect-to-customer sales
WholesaleBulk supply to businesses
Import / ExportCross-border trade
DistributionReach across markets
About the Company

A trading partner built on reliability

Westford Tradelink Private Limited operates in retail and wholesale trading of goods from its office in New Delhi. Our work covers the full trade cycle — procuring merchandise, selling it into retail and wholesale channels, and moving it through distribution networks in India and abroad.

Beyond trading, we act as distributor, stockist, agent and broker for brands and suppliers, and offer support and consulting services to businesses looking to enter or grow in new markets.

0Trade services
0Partnership models
0Trade-cycle coverage
What We Do

Our services

End-to-end trading solutions for manufacturers, brands and buyers.

Retail Trading

Selling merchandise directly to end customers through retail channels.

Wholesale Trading

Bulk buying and selling of goods to retailers, resellers and institutions.

Import & Export

Sourcing goods from international markets and exporting Indian merchandise abroad.

Distribution

Moving products efficiently from suppliers to markets and points of sale.

Marketing of Merchandise

Promoting and positioning products to build demand with the right buyers.

Support & Consulting

Guidance on sourcing, market entry and trade operations for businesses.

Our Trade Network

Where goods come from, and where they go

We sit at the centre of the supply chain — bringing in merchandise from producers and routing it to the channels that sell it.

Sources
ManufacturersFactory-direct goods
Brands & SuppliersDomestic principals
Overseas SuppliersImported merchandise
W Westford New Delhi
Channels
RetailersShops & outlets
Wholesale BuyersBulk & institutional
DistributorsRegional networks
Export MarketsBuyers abroad
How It Works

From enquiry to delivery

A clear, repeatable process for every order — whatever the volume or destination.

  1. Step 01

    Enquiry

    Share the products, quantities and markets you're targeting.

  2. Step 02

    Sourcing

    We identify suppliers and negotiate the right terms.

  3. Step 03

    Quality Check

    Goods are inspected against agreed specifications.

  4. Step 04

    Logistics

    Packing, documentation and dispatch are coordinated.

  5. Step 05

    Delivery

    Goods reach your warehouse, store or port on schedule.

Business Roles

Flexible ways to partner with us

We work with brands and suppliers in whatever role best fits their go-to-market plan.

Discuss a Partnership

Distributor

Taking products to market across regions and channels.

Stockist

Holding inventory to ensure steady availability for buyers.

Agent

Representing principals and generating sales on their behalf.

Broker

Connecting buyers and sellers to close the right deals.

Why Westford

What sets us apart

01

Full trade cycle

Buying, selling, import, export and distribution under one company.

02

Delhi advantage

Based in the capital with access to major North Indian trade hubs.

03

Partner-first

Flexible engagement as distributor, stockist, agent or broker.

04

Transparent dealings

Clear terms and consistent communication on every order.

FAQ

Questions buyers and suppliers ask

Can't find what you're looking for? Send us an enquiry and our team will respond.

What kinds of goods do you trade?

We trade general merchandise across retail and wholesale channels. Share your product category and requirements, and we'll confirm whether we can source, stock or distribute it.

Do you handle both import and export?

Yes. We source goods from international markets for buyers in India and also export Indian merchandise to buyers abroad, coordinating documentation and logistics along the way.

Can we appoint you as our distributor or stockist?

We partner with brands and suppliers as distributor, stockist, agent or broker. Choose "Distribution / Stockist partnership" in the enquiry form to start the conversation.

Is there a minimum order quantity?

Minimum quantities depend on the product and supplier. We'll share the applicable terms in our quotation once we understand your requirement.

How do I get a quotation?

Fill in the enquiry form below with product details, quantity and delivery location. Our team will review it and get back to you with next steps.

Have goods to move or source?

Tell us what you need — we'll find the right route to market.

Start a Trade Enquiry
Contact Us

Let's discuss your trade requirements

Tell us what you're looking to buy, sell or distribute and our team will get in touch.

Corporate Office

WESTFORD TRADELINK PRIVATE LIMITED
New Delhi, Delhi – 110087
India

Email: contact@westford.website